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40 million reasons to join the Spread Firefox Affiliates Program | Giant Spatula > a Rolnitzky blog

http://www.giantspatula.com

One of the most amazing components of the Download Day campaign was the huge number of people around the world who took the time to add a Spread Firefox button or banner to their website to support the program.  In fact, Download Day buttons localized in a dozen languages accounted for more than 43 million impressions. Think about that for a second.  43 million! At a conservative online CPM of $5, that would be almost a quarter of a million dollars in promotional value.  And through the Funnelcake project, an estimated 5% of all Firefox downloads originate from the Affiliates Program.

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