FoxieWire.com

At next week’s Firefox Summit, Alix, David, Jay, Mary, Tara and I will be leading a session about Mozilla’s approach to marketing. So, if you’re going to be there and are at all interested in our marketing processes, I’d encourage you to stop by the Callaghan Room at 4:45 next Wednesday. Here’s a quick description: A non-traditional software company needs a non-traditional approach to marketing. So, how do you you market your product in an open source environment? And what makes a marketing project sufficiently “Mozilla”? Alix, David, Jay, John, Mary and Tara from the MoCo marketing team will discuss Mozilla’s approach to spreading the word about Firefox. We’ll talk about the tools and framework we use for projects like Download Day, and will lead a discussion about what we should do next.