FoxieWire.com

We’re nearing the finish line for Firefox 3, so it’s a good time to share our plans for the launch marketing that will introduce Firefox 3 to the world.As with every previous major version launch, we will be utilizing a combination of traditional marketing and PR programs with community and grassroots outreach. This combination has served us well over the past four years to drive adoption to over 160 million people worldwide, build the Firefox brand, and provide meaningful opportunities for participation at launch.