Firefox users are more likely to be tech-savvy, educated, and engaged with user-generated content.

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation of people’s interests, passions and lifestyles based on their actual online behavior. Marketers and their advertising agencies use these cognographic profiles to create more persuasive advertising or to design more effective media plans, both based on a better understanding of the characteristics of their target audience.
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