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 <title>Dynamic Firefox Buttons &amp; Banners | Fire up the Fox!</title>
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 <description>&lt;p&gt;&lt;a href=&quot;http://www.fireupthefox.com/&quot;&gt;Fire up the Fox!&lt;/a&gt; is the first Firefox project to offer &lt;a href=&quot;http://www.7is7.com/software/firefox/futf_dyn.html&quot;&gt;dynamic banners&lt;/a&gt;. A groundbreaking project that, if successful, could pave the way for similar projects within Mozilla. Fire up the Fox! may become the &lt;em&gt;proof of concept&lt;/em&gt; for this approach.With these &lt;strong&gt;dynamic banners&lt;/strong&gt; non-Firefox users will still see a Get Firefox banner, but Firefox users will be offered a Fire up the Fox! banner. What&#039;s more you can also use your Spread Firefox affiliate code and get points if a visitor clicks on certain links (such as the Join SpreadFirefox or Get Thunderbird links).&lt;/p&gt;
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 <pubDate>Mon, 28 Jan 2008 09:35:37 -0600</pubDate>
 <dc:creator>ottodv</dc:creator>
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 <title>12 Point Firefox Retention Plan - MozillaWiki</title>
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 <description>&lt;p&gt;Currently, approximately 50% of the people who download Firefox actually try it and about 50% of those people continue to use it actively. And half of that group actually uses it actively. Here&#039;s a 12 point plan how to improve retention rate.&lt;/p&gt;
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 <pubDate>Sat, 11 Aug 2007 06:33:44 -0500</pubDate>
 <dc:creator>jan</dc:creator>
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